{"id":27101,"date":"2022-12-19T07:20:57","date_gmt":"2022-12-19T07:20:57","guid":{"rendered":"https:\/\/dev.fiamitalia.it\/vittorio-livi-lidea\/"},"modified":"2024-07-16T07:38:05","modified_gmt":"2024-07-16T07:38:05","slug":"vittorio-livi-the-idea","status":"publish","type":"page","link":"https:\/\/www.fiamitalia.it\/en\/vittorio-livi-the-idea\/","title":{"rendered":"Vittorio Livi, the idea"},"content":{"rendered":"\t\t
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Vittorio Livi, the idea<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Always be inquisitive.
Be passionate.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Never stop at appearances.
Have the ability to look beyond.<\/p>

So it was from an intuition, from a challenge, from a love for an incredible material that everything came about.<\/p>

Glass.<\/strong>
A material that dates back to the dawn of time.
It comes from the earth even though it is transparent.
Is it fragile?<\/strong>
Or so strong that it protects us from the elements?
Is it intangible?<\/strong>
Or so precious that we can look beyond, to infinity?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1973, FIAM Italia is founded<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When a series of events led me to work with this material, glass was nothing more than a sheet. Its uses were limited, not just because of technological issues but also because of misgivings that people had about it, because it was perceived as cold and sterile. Something that had to \u201cmerely\u201d fulfil a purpose.<\/p>

I was working in a glass factory at the time, and in part because of my temperament, in part because of my artistic studies, which I was already trying to combine with functional needs, I instinctively wondered whether it would be possible to make a seat made entirely of glass. What a novel idea\u2026 someone sitting on a sheet of curved glass!<\/strong><\/p>

That\u2019s how \u201cOnda Pouf\u201d came about – from a highly unconventional intuition.<\/p>

In 1973, I launched the first range of products for FIAM made entirely of curved glass.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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My challenge took shape, namely to persuade the public that this material was \u201cworthy\u201d of becoming part of everyday furniture<\/strong>. To do this, I would have to change the conventional view and succeed in making people perceive the beauty, versatility, uniqueness and poetry<\/strong> of the material.<\/p>

And that\u2019s what I did. Year after year, FIAM grew and evolved by believing in glass and continuing to explore it. Our appetite for research has been fuelled by many contributions over the years. By artists, designers and professionals.<\/p>

Today, we have gone beyond transparency<\/strong> and surpassed the conventionally accepted idea of glass<\/strong> by making our glass unique through fusion.<\/p>

And this is how we will continue to look beyond.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1984<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ragno,
the first single-block table<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tVittorio Livi embarks on a revolutionary project: Ragno, the first table produced from a single sheet of glass.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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1985<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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FIAM at Centrodomus in Milan<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Onda<\/figure><\/a><\/div>
\"Vittorio<\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tVittorio Livi and Alessandro Mendini present the FIAM Collection at Centrodomus in Milan.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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1988<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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RECOGNISATION
CITY OF NEW YORK<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tVittorio Livi receives the honorary ‘City of New York’ award from Mayor Edward Koch.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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2001<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Compasso d'Oro Career Award\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tEstablished in 1954 by Gio Ponti for \u201cla Rinascente\u201d the Compasso d\u2019oro award from 1964 is managed by ADI that nowadays represents the highest expression of the European design. In the three-yearly editions are assigned twenty Compasso d\u2019oro award, and the committee shall assign a Compasso d\u2019Oro Career Award to a maximum of nine personalities, in order to the high expression of quality and design.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tFiam Italia has been awarded in 2001 with Ferrari Auto and Abet Laminati, and has been the 14th company to be awarded. Passion, design, research together with the culture of glass are the founding values of the company now and in the future.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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2006<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Crucifix of Pesaro<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tVittorio Livi and Giuliano Vangi create the Crucifix of Pesaro, a glass sculpture presented to Pope Benedict XVI.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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2015<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u201cGes\u00f9, Energia del Mondo\u201d and Expo 2015<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tVittorio Livi creates the sculpture \u201cGes\u00f9 Energia del Mondo\u201d (Jesus, the Energy of Life) presented to Pope Francis. In the same year, FIAM is selected to represent the Brands of the World at Expo 2015.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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2016<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Leonardo Italian Quality Award <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tThe Leonard Committee present FIAM with the Quality Award 2015.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Compasso d'oro career award for the Ghost armchair<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Vittorio Livi, the idea Always be inquisitive.Be passionate. Never stop at appearances. Have the ability to look beyond. So it was from an intuition, from a challenge, from a love for an incredible material that everything came about. Glass. A material that dates back to the dawn of time.It comes from the earth even though […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-27101","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nVittorio Livi, the idea - Fiam Italia<\/title>\n<meta name=\"description\" content=\"My challenge: to persuade the public that this material was \u201cworthy\u201d of becoming part of everyday furniture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fiamitalia.it\/en\/vittorio-livi-the-idea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vittorio Livi, the idea - Fiam Italia\" \/>\n<meta property=\"og:description\" content=\"My challenge: to persuade the public that this material was \u201cworthy\u201d of becoming part of everyday furniture.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fiamitalia.it\/en\/vittorio-livi-the-idea\/\" \/>\n<meta property=\"og:site_name\" content=\"Fiam Italia\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fiamitalia\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-16T07:38:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fiamitalia.it\/wp-content\/uploads\/2023\/02\/FIAM_Vittorio_Livi_Onda_Pouff.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.fiamitalia.it\/en\/vittorio-livi-the-idea\/\",\"url\":\"https:\/\/www.fiamitalia.it\/en\/vittorio-livi-the-idea\/\",\"name\":\"Vittorio Livi, the idea - Fiam Italia\",\"isPartOf\":{\"@id\":\"https:\/\/www.fiamitalia.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.fiamitalia.it\/en\/vittorio-livi-the-idea\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.fiamitalia.it\/en\/vittorio-livi-the-idea\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.fiamitalia.it\/wp-content\/uploads\/2023\/02\/FIAM_Vittorio_Livi_Onda_Pouff.jpg\",\"datePublished\":\"2022-12-19T07:20:57+00:00\",\"dateModified\":\"2024-07-16T07:38:05+00:00\",\"description\":\"My challenge: to persuade the public that this material was \u201cworthy\u201d of becoming part of everyday furniture.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.fiamitalia.it\/en\/vittorio-livi-the-idea\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.fiamitalia.it\/en\/vittorio-livi-the-idea\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.fiamitalia.it\/en\/vittorio-livi-the-idea\/#primaryimage\",\"url\":\"https:\/\/www.fiamitalia.it\/wp-content\/uploads\/2023\/02\/FIAM_Vittorio_Livi_Onda_Pouff.jpg\",\"contentUrl\":\"https:\/\/www.fiamitalia.it\/wp-content\/uploads\/2023\/02\/FIAM_Vittorio_Livi_Onda_Pouff.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.fiamitalia.it\/en\/vittorio-livi-the-idea\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.fiamitalia.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vittorio Livi, the idea\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.fiamitalia.it\/en\/#website\",\"url\":\"https:\/\/www.fiamitalia.it\/en\/\",\"name\":\"Fiam Italia\",\"description\":\"Da oltre 40 anni FIAM \u00e8 sinonimo di cultura del vetro a livello globale e produce elementi di arredo in vetro curvato di design. 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