fiam - press release Caadre with light - Furniture fair 2019

Posted in Apr 09, 2019
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AN ICON REBORN FOR FIAM ITALIA
CAADRE WITH LIGHT BY PHILIPPE STARCK AT SALONE DEL MOBILE 2019


The Caadre mirror created by Philippe Starck in 1998 returns to the 2019 edition of Salone del Mobile in Milan under a new guise for Fiam Italia. Once again investigating the relationship between image, truth and beauty, the new Caadre with Light takes the power of reflection and reinvents it. A new icon is born, combining the fluidity of the mirrored image with the immateriality of light and the materiality of the opaque.

A NEW DOUBLE IDENTITY FOR CAADRE

No longer a simple body of water in which the vanity of Narcissus dissolves but a reflective surface that imitates and enhances a common gesture – the act of wiping away the condensation from a mirror.

When inert, Caadre with Light is conceived as a "simple" design mirror, characterized by its classical elegance; but once activated the mirror lights up, displaying by subtraction the “wiped out” design, a mirror suspended within a perimeter of light. Almost turning into a portal between the real and alternative universes generated by the complexity of reflections, the image emerges with mystery and delicacy.

“At FIAM Italia, someone made a mistake.
They wiped the Caadre mirror.
It is then, with surprise, that they discovered the light.
It is like so the iconic Fiam mirror became a luminous mirror.”
– Ph.S

For Fiam Italia, mirrors represent a constant creative opportunity linking furniture, wonder and technological innovation and exploring the theme of the reflected image in all its facets.


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